About Us

Kikay Exchange (aka KE) quietly started out in August 2006 as a blog by Jill Sabitsana, chronicling her 'Kikay' finds. Today it has become a daily habit of 20-35** year old Filipina women who appreciate the well - targetted, well - explained content delivered in a fun and simple tone.

 Readership and Market

 KE reaches out to a section of Filipinas either fresh from college, are into their first or second jobs or starting their early years of marriage - most of whom are steeped deep in the daily grind. They are young, internet savvy and in the thick of starting their lives. Our readers do not regularly go out on thousand dollar shopping sprees - YET. In the meantime, they read and share information with others like them for that eventual time. KE fits into its reader's lives as an easily available source of 'real' information about beauty and fashion - sans hype and glitz, that is not otherwise available in traditional media.

 Type of Content and Delivery Methods

 KE's editorial guidelines list the following type of articles to date: Reviews, Versus Series (aka product comparisons), Interviews, Features, Contests, Events, How Tos, Tips, and several others. Any of these can fall under a growing number of categories.

All posts are once a day except weekends. These always have appropriate images and remain on 'top' (the first available post) for 24 hours.

KE's content is freely available to anyone with a web browser and internet connection. Alternative methods are Really Simple Syndication (RSS) and Subscribe via Email.

All KE content is copyrighted under the specifics of the Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported license.

 Contact

 Jill Sabitsana - jillsabs@gmail.com

Gabriel Mercado - ghmercado@gmail.com